Rental Forklifts, the Roller Coaster Ride

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The great recession found a lot of dealerships thinning their rental fleets, divesting themselves of those pieces that were “extra”, or “fringy” in demand. Times were tough, equipment was coming home to roost and there didn’t seem to be any hope that things would improve anytime soon.

Then as they always do, they did catching many flat footed.

Just a short while after the recession started [relatively speaking] there was a return to almost normal demand for rental units, but because this was in fact took a time period of about ten months a lot of rental equipment was sold to customers savvy enough to know the value of a well maintained piece of used equipment. The scramble was on by dealerships who'd purged their inventories.

While the time-line I describe may not be what was seen by all dealerships, feedback I’ve been privy to seems to indicate what we saw was pretty close to what many went through. Toyota-Lift of Minnesota resisted and maintained it rental fleet levels, and was able to capitalize on the upswing and the phenomena of re-renting equipment through other competing dealerships. We are currently seeing demand that might be called greater than pre-recession possibly because of that demand seen by other local dealers.

All this is a long winded approach to saying that we still have an adequate supply of rental units available. Further TLM [like so many others] has even recently added equipment to its rental fleet in order to continue to serve its customer base at levels they’ve come to expect.

Have a need for more equipment but don’t want to commit capital to a lease or purchase, give us a call. We’ll give your productivity the boost it needs, at a cost that makes it the wise choice.

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